Award Nominations

Each year at the Awards Night, we eagerly await the rare opportunity to look back together and celebrate your teams great brand achievements across the markets.

Below you will find details on this years award categories and how to nominate your market.
Make sure that you are in it to win it. Submission deadline is 18th of April 2024.

New Award Categories this year

our continuous pursuit of excellence, this year we have redefined the award categories to better align with market nuances and your achievements from the previous years.

On this page you will find details on each of the four award categories you are able to nominate your market for. Each award category has; an overview of what we are looking for, relevant brands and specific set of success criteria to help guide you on which category to place your nomination.

See below for complete details on how to nominate your market.

Explore the Award Categories

Click on the award category below to learn more about nomination requirements.

Nominattion Overview
Showcase new launch (brand, line-extension, pack format, channel) set to deliver strong and sustainable net-revenue growth, contributing to volume (& or) value market share growth in market.
Success Criteria
Reach/exceed targeted volume/value market share.
Relevant Brands
All CE&L brands.
Nominattion Overview
Drive scale to a premium brand (price index 120 to market average), with strong and sustainable net-revenue growth at above-average GPaL margins contributing to value (& or) volume share growth in premium beer.
Success Criteria
Reach/exceed targeted volume/value market share.
Relevant Brands
All CE&L brands with market price index of 120 to market average.
Nominattion Overview
Launch / drive sustainable growth to a Beyond Beer category brand, contributing to premiumization and showcasing a strong portfolio approach.
Success Criteria
Reach/exceed targeted volume/value market share.
Relevant Brands
Somersby, Garage, Battery or Flash Up.
Nominattion Overview
Showcase outstanding planning & execution of a marketing campaign, resulting in breakthrough results for a brand.
Success Criteria
Multi-functional teamwork delivering strong execution in trade and across media channels.
Relevant Brands
All CE&L brands.
Dedicated to our license partners, we will review criteria internally and announce the winner on the night!
(No partner nomination required).
We will review criteria internally and announce the winner on the night!
(No partner nomination required).

How to nominate your market

To be considered for an award, we kindly ask you to follow the following steps:

Download the Awards Nomination Template linked below
Review each of the x4 award category nomination templates which include; an overview, success criteria and relevant brands for nomination.
3.Arrange a call with your Carlsberg Regional manager to discuss which category to nominate for.
Complete the relevant nomination template and submit it to Olivia Wiklund at olivia.wiklund@carlsberg.com, by deadline 18th of April 2024 to be considered.

You can nominate for activities from the years 2022 and 2023 and are welcome to nominate for more than one category.

Please provide high-resolution images and/or videos in addition to the nomination template, ideally with files and nomination template on a downloadable link.

We look forward to receiving your nomination and wish you all the best in taking out the award!

Download Award Nomination Template

Should you have any questions, or require further clarification, do not hesitate to reach out to Olivia Wiklund on olivia.wiklund@carlsberg.com